For the Transformers cartoon, a series of five public service announcements was produced for the second season, each with a different lesson to be learned. For reasons unknown, these PSAs were not aired on television and went unseen by the public for over a decade.
The animation for these shorts was handled by Toei, while the scripts were almost exact duplicates of the PSAs used for the G.I. Joe cartoon, only replacing the G.I. Joe characters with Transformers characters. As a matter of fact, each PSA ended with one of the troubled kids spouting "Now I know!" The featured Transformer would then follow it up with the infamous catch-phrase, "And knowing is half the battle!"
The same scripts used for the G.I. Joe and Transformers PSAs were also recycled for another Hasbro/Sunbow cartoon, Jem and the Holograms, albeit the catch-phrase was changed to, "Doing the right thing makes you a superstar!"
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