Design mogul Tommy Hilfiger's rags-to-riches journey is the basis for this competitive reality series. Contestants literally live Hilfiger's life in fast forward, competing in a series of grueling assignments that test their talent, business acumen, sales and marketing expertise, social skills, resourcefulness, and style IQs. Hilfiger hosts the series and offers the winner an American dream come true: the opportunity to design his or her own collection under the Tommy Hilfiger label and to become the next great American designer.
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