Self-made millionaires Mike "Rooster" McConaughey -- brother of Oscar-winning actor Matthew -- and Wayne "Butch" Gilliam made their fortunes deep in the heart of Texas. Now, they're looking to share their wealth with other entrepreneurs by investing in their companies. Along with close friend Gil Prather, the investors invite ambitious entrepreneurs from across America to come to West Texas to make their case to secure funding for their ventures. Think of it as "Shark Tank" with cowboy hats instead of tailored suits. What the hopefuls don't realize, though, is that a good product and a positive balance sheet aren't enough to get an investment from McConaughey and Gilliam; the guys only make a deal after getting a true measure of an entrepreneur's character.