Chad Crawford is a third-generation Floridian who is proud of the state and enjoys sharing it with others. This show is the perfect vehicle for Crawford to share his love of the Sunshine State with a wide audience. Each 30-minute episode features information about multiple destinations in Florida. Other regular features on the show include cooking segments with chef Justin Timineri, Florida's culinary ambassador. Although Crawford is billed as the host of the show, he knows what people tune in to see, saying, "Florida is the star. I just try to stay out of the way."