Atlanta has become a hotbed for hip-hop music, and it is the setting for this reality series that explores what life is like for a tight-knit crew of friends, many of whom have family members who are well-known in the hip-hop community. Shad Moss -- better known as Bow Wow -- returns to Atlanta to release his first album in several years, which he intends to make his swan song before bowing out of the industry so he can focus on raising his child and dealing with other personal issues. Mentoring him are surrogate fathers Snoop Dogg and Jermaine Dupri. Hoping to step out of their parents' famous shadows are members of Bow Wow's ATL crew, including Dupri's daughter Shaniah Mauldin; Reginae Carter, the daughter of Lil Wayne and Toya Wright; T.I. and Tiny's daughter Zonnique Pullins; Brandon Barnes, the son of hip-hop manager Debra Antney and brother of rapper Waka Flocka Flame; and Ayana Fite, the daughter of Beastie Boys mainstay DJ Hurricane and Barnes' cousin.