Kang Young Gul works his humble stall at the Dongdaemun Market, a crowded fashion district in Seoul known for its cheap clothing and wannabe designers. But he aspires to become a famous fashion designer one day. He gets the support he needs from Lee Ga Young, a confident young woman who shares his aspirations. Will they be able to go from their humble beginnings and achieve success in the dog-eat-dog world of the fashion industry?
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