Evan Davis tells the stories of some of the world’s most momentous business disasters
Britain’s best-loved economist delves into the nightmares that can engulf a business in three crucial areas:product design and manufacture; marketing and public relations and strategic decision-making.
From the spectacular unpopularity of ‘New Coke’ to Persil’s clothes-eating washing powder; from Apple’s awkward handling of a minor defect in the iPhone4, to Sir Freddie Laker’s over-hasty expansion of his fledgling airline, this series is an invaluable education in how to avoid a business blunder - and how the smartest companies manage to bounce back after disaster has struck.
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