Fred Bolton (Dean Jones) is an advertising man facing pressure from both his boss, Tom Dugan (Fred Clark), and his daughter, Helen (Ellen Janov). He needs to satisfy Dugan with a great promotional campaign for the stomach remedy Aspercel, while also making good on his shy daughter's deep longing for a horse. Bolton convinces his boss to buy a horse and dubs it Aspercel, with the hopes it will become a champion, bringing attention to the product and, ultimately, saving Bolton's job.
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