In 1897 New York, Rose Gillray (Ginger Rogers) struggles to keep her corset business afloat. When Rose suggests that singer Molly Wade (Carol Channing) wear her daring new corset in her revue, the show is shut down. In debt to steel manufacturer Jim Carter (David Brian), Rose declares she can sell steel wire to stubborn cattle ranchers in Texas and clear her debt. Along the way, Rose is joined by Molly, inventor Charles Masters (Barry Nelson) and cattle baron Joel Kingdom (James Arness).
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