When Henry Smith (Jack Haley) wins a radio contest seeking to find the ideal everyday American, he is quickly put to use in a wide array of advertising. Prodded along by greedy promoters Bates (Jack Oakie) and Harcourt (Adolphe Menjou), the unsuspecting Henry is soon shilling all sort of products. However, Henry's girlfriend, Madge Raines (Arleen Whelan), realizes that Bates and Harcourt are using him for devious purposes, leading to a confrontation between big business and the little guy.
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