Hip-hop artist Jay-Z tells a story about life in the streets, combining a narrative structure and musical numbers into an autobiographical tale of his life in Brooklyn, from hustler to performer. The title of the video comes from his album In My Lifetime, Vol. 1 and also includes numbers by M.O.P, Sauce Money, and Memphis Bleek. This is Jay-Z's first direct-to-video release; it's self-directed, and aims to give a realistic view of his neighborhood without the commercial flash of over-the-top rap displays. Realism pervades within the framework of this music video, or "videomentary," about street life. Streets Is Watching is affiliated with Roc-A-Fella Records.