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The majority of indie releases come through digital aggregators with short-term distribution deals and limited marketing budgets. How then do producers utilize windowing, marketing, publicity, and audience engagement to maximize revenue over a short period? In case studies that demystify the process, the teams behind <i>Middle of Nowhere</i> and <i>BONES BRIGADE</i> present their release models, outlining their strategy and supplying the data to back it up, while our panel of executives debates the results.
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