George Cross (Taylor Holmes) is the junior member of the ad firm of Nigh & Cross. Trouble comes when Allan Nigh (Jack McGowan), the son of the firm's other partner (Rapley Holmes), decides that truth should be the foundation of all business. He is having clandestine meetings with a mysterious woman and Cross corners her in an attempt to wrestle some information out of her. Just then Nigh walks in with his daughter, Ann (Justine Johnstone), who also happens to be Cross' sweetheart. A misunderstanding occurs and Cross finds himself in the doghouse. Things get even weirder when the newspapers run a front page story about the circulars created for one of the firm's clients. A detective comes snooping around the company in an attempt to find out who is responsible for this; it turns out to be Allan, who gave the scoop to a female journalist, who was the mysterious woman. The detective is not a detective at all, but someone in search of a great ad writer, and he hires Allan whom he believed created a great publicity stunt. Cross, meanwhile, makes up with Ann.
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