South Korea's real-life efforts to stem over-population in the early 1970's go under the satirical microscope in this comedy. In 1971, citing economic and environmental concerns, the South Korean government established an official family planning initiative in a bid to halt population growth. However, some parts of the country embraced this notion with more enthusiasm than others. Park Hyun-joo (Kim Jung-eun) is a birth control counselor who is sent to the farming village of Yongdu, where the birth rate has been rapidly expanding; however, as a modest unmarried woman, she's not comfortable explaining contraception on the frank terms her new clients would be most likely to understand. After a series of misunderstandings, respected village leader Byun Suk-gu (Lee Beom-soo) agrees to help Hyun-joo sell the villagers on birth control in exchange for the government canceling payback on some large improvement loans. Hyun-joo agrees to engineer the deal under the condition the birth rate remains zero in Yongdu; however, one of the town's elders (Byun Hee-bong) is determined to sire a male heir, and he isn't about to let something like economic recovery get in his way.
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