Richard Dix plays a working stiff who submits to an odd experiment. It is scientist Allen Kearns' contention that a man and a woman can be made to fall in love via prearranged circumstances. Kearns introduces Dix as a society gent and sets up a marriage with wealthy Renee Macready. Nature proves stronger than Nurture, and Dix ends up with Lois Wilson--Kearns' own fiancee. Lovin' the Ladies was actually based on the stage play I Love You, written by the film's producer, William LeBaron.
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