Amerigo (Jean-Paul Belmondo), a young man from a wealthy rural Italian family, is used to life in the country but becomes fascinated with urban life when he ventures into the city. Falling for a gorgeous prostitute named Bianca (Claudia Cardinale), Amerigo soon burns through his money trying to keep up with her expensive tastes. Determined not to lose her, Amerigo resorts to extreme measures to stay with Bianca, and this alienates him from his relatives.
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