In this French box-office smash, director Thomas Gilou once again trains his sights on working-class immigrants living in metropolitan Paris, as he did with Black Mic-Mac. This time the subjects are the Sephardic Jews working in the garment district of Sentier. Eddie Vuibert (Richard Anconina) is an unemployed man who gets a job working in the stock room of a wholesale fabric dealer because the owner, Victor Benzakem (Richard Bohringer), believes that Eddie is Jewish, just like him. The opportunistic Eddie owes his job to this mistaken identity, and he does his best to preserve it, comically navigating the dangerous waters of learning strange customs and behavior. Eddie is promoted to a salesman and tries to romance Victor's daughter Sandra (Amira Casar), but she is involved with another fabric dealer, a corrupt man. Eddie must prove himself worthy on his own terms.