With tongues planted firmly in cheek, Ian Olds and James Franco poke fun -- or do they? -- at experimental film, soaps and Franco's wild-card rep in "Francophrenia (or: Don't Kill Me, I Know Where the Baby Is)." Designed as a pseudo-docu edited from hours of footage shot at Los Angeles' Museum of Contemporary Art, when Franco guest-starred on "General Hospital," the pic feels like a playful parody of celebrity, yet the press materials attribute a greater seriousness to the project than can be seen onscreen. Will this land at streaming sites for fans or art galleries? It's a toss-up.