The title It refers to sex. Originally made for TV, this Spanish comedy received a theatrical release in Spain after winning an award at the 1994 Munich Festival. Nerd teen Domingo (Daniel Guzman) can't lose his virginity since his department store night job keeps him from meeting girls. Encouraged by sidekick Tinin (Antonio Molero), he borrows stylish clothing from the store to impress women, concocts lies, and adopts an assumed name. He scores with diplomat's daughter Elizabeth (the late Diana Galvez), actually cop's daughter Isabel, also sporting an alias). The situation escalates further when it's revealed that hidden cameras are documenting their encounters for a TV "reality" show which hopes to have the couple wed on the show. Complicating matters, Isabel's ex-boyfriend (Paco Maestre) arrives to create trouble.
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