In this tale of the desire for status gone wrong, Ermo (Ailiya) is an industrious woman living in the northern Chinese province of Hebei. When a friend purchases the first TV ever to make its way into the small village, Ermo becomes gripped with a desire to own her very own television. She does everything she can to earn more money and eventually takes a job in the town to achieve her dream, but her new job leads to tragic complications with her health and her family relations.
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