Criez-Le Sur Les Toits (Shout It From Housetops) was the French-language version of the 1931 Paramount comedy It Pays to Advertise. Saint Granier assumes the old Norman Foster role as the son of autocratic soap manufacturer Pauley (in the role originally played by Eugene Pallette). To prove his value to his father -- and himself -- Granier successfully promotes an entirely fictitious soap product, forcing Pauley to bargain with Granier on the boy's terms. Simone Heliard co-stars as the loving secretary who helps our hero succeed in his goal; in the original It Pays to Advertise, this part was essayed by Carole Lombard. Criez-Le Sur Les Toits was the popular Saint Granier's final film on his Paramount contract.
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