In this independent comedy, a man finds stolen treasure cannot change his bad luck. A luckless barber (Steve Zahn), despondent over his life's downhill slide, is considering suicide when he comes across a stash of rare and valuable coins. But the coins turn out to be stolen, and before long, an increasing number of strange people are after him, the coins, and each other, including hired thief Avnet (Jeff Goldblum). The barber's confusion isn't helped when he finds himself falling for Sgt. Meredith Kolko (Salma Hayek), a centerfold-turned-police detective who is investigating the theft. The film's supporting cast includes Orlando Jones, Michael Rapaport, David Hyde Pierce, and Claudia Schiffer. Shot under the title Shiny New Enemies, Chain of Fools is the first feature directed by Pontus Löwenhielm and Patrick Von Krusenstjerna, members of the Swedish filmmaking collective Traktor, best known for their innovative television commercials, including the Miller Beer "Presented By Dick" campaign.