In 1986, artist Larry Harvey constructed an eight-foot wooden effigy of a man and burned it on a beach near San Francisco, as 20 people looked on. From this humble beginning grew Burning Man, an annual alternative culture gathering in the Nevada desert, which attracts as many as 20,000 performance artists, musicians, and open-minded nonconformists, highlighted by the burning of a huge wooden man. Neophyte filmmaker and Burning Man participant Fernando Joel Valezquez brought a camera crew along for the 1997 gathering, and Burning Man: Where's the Fire? offers an insider's look at the logistics behind the gathering, the construction of the 40-foot wooden effigy, and the variety of people who comprise "Black Rock City," which for a few days each year becomes the biggest community in Pershing County, NV.
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