Master of disguise Sacha Baron Cohen hits the road to explore America as the crude Kazakstani reporter Borat in a feature mockumentary that brings one of the Da Ali G Show star's most popular characters to life on the big screen. Sent by the Kazakh Ministry of Information to gain a better understanding of American culture and bring his findings back home, Borat and faithful producer Azamat (Ken Davitian) set their sights in New York City. When the citizens and interview subjects of the Big Apple seem less than receptive to Borat's distinctively unrestrained approach and the curious Kazakh television personality stumbles across an episode of Baywatch while channel-surfing in his hotel room, he becomes instantly smitten with screen siren Pamela Anderson. Now confident that the only way to discover the true essence of America is to travel to California and make the bikini-clad beauty his bride, Borat purchases a ramshackle ice-cream truck in which he and Azamat will make their way across the Great Plains and on to the sunny West Coast -- all the while coming into contact with a wide variety of "typical" Americans. Within this loose, scripted framework, Borat engages in his usual misbehavior with unsuspecting strangers, from accidentally releasing a chicken from his suitcase on a New York subway ride to a formal interview with Alan Keyes.