EFFECTIVE March 6, 2015
Plexus Entertainment, LLC (“Plexus”) is committed to protecting your privacy. Plexus operates a website located at www.gowatchit.com as well as device and platform-specific applications branded as GoWatchIt, and also powers functionality on third-party properties which can be identified by “Powered by GoWatchIt” or other similar branding (collectively, “GoWatchIt”). As used herein, the words “user,” “you” and “your” mean users of GoWatchIt and the words “we,” “us” and “our” mean Plexus.
Table of Contents
What Personally Identifiable Information Do We Obtain?
Personally identifiable information is information that can be used to identify a person (such as name, address, date of birth, mobile phone number or e-mail address). When you create a GoWatchIt Account at www.gowatchit.com, via a GoWatchIt application or from a GoWatchIt widget deployed on a Third-Party Site and/or when you enter or edit your “Basic Information” in the preferences associated with your Account (“Preferences”) when you are logged-in, you give us some or all of your name, date of birth, mobile phone number, e-mail address, and Twitter handle. You have control over the Basic Information you provide to us and may update it at any time. If you create an Account through social media service functionality such as Facebook Connect or subsequently associate your Account with one or more social media accounts, you are authorizing the relevant social media service to share certain information about you with us, most likely including your user ID, depending on your account settings with them. You also give us your e-mail address or mobile phone number when you set an alert to receive e-mail or text (including SMS and MMS) Notifications regarding movies or TV shows in which you are interested. Information your device, browser or operating system gives us such as your IP address or device ID may also be considered PII in certain jurisdictions.
Certain information that might be considered non-personally identifiable information (as described below) on its own may be considered PII when associated with information that identifies you as a person. This includes any of the Basic Information in your Preferences, such as your zip code, gender, cable provider and preferred services for viewing or purchasing movies and TV shows. It also includes, but is not limited to, the names of movies and TV shows you add to your personal GoWatchIt user queue (“User Queue”) or for which you otherwise set alerts and your ratings of movies and TV shows. We will never share your PII with third-parties without your explicit consent or as otherwise described herein.
What Non-Personally Identifiable Information Do We Obtain?
How We Use Your Information
We may disclose your information, including PII, to the following third-parties in the following circumstances:
The information, including PII, we may disclose pursuant to the above includes i) information you explicitly provide, such as when you register for an Account from a Third-Party Site or you set an alert for a movie or TV show, including by way of providing your email address or mobile phone number and ii) information we can attribute to you when you are identifiable, including when you are logged-in to GoWatchIt or are interacting with Direct Messages or other Notifications.
Who Else Might Have Access to Your Information on GoWatchIt
As you interact with GoWatchIt, certain other third-parties may directly receive information about you and your activities. While we make sure these third-parties do not get any of your PII from us without your consent, they may be able to combine information they collect from you regarding your activities on GoWatchIt with other information, including PII, they have with respect to you. Please note that we are not responsible for the privacy practices of any such third-parties with regard to the information they directly collect from you, and we recommend you read any of these third-party’s privacy policies to learn more about their practices. Such third-parties may include:
Plexus and some of our service providers, advertisers and other third-parties may use a variety of technologies to learn more about how you use the Internet and GoWatchIt, as described below.
When you create an Account via Facebook Connect or similar functionality from another social media service or subsequently associate your Account with your Facebook or other social media accounts, you authorize Plexus and the relevant social media service to share certain information about you. For example, in the case of Facebook Connect, we receive your Facebook ID and, depending on your Facebook settings, we may receive your e-mail address and certain other information in your public Facebook profile including your name, zip code and gender as well as the list of all your Facebook friends which we use to show common movies in your public User Queue and Watched List.
Sharing on Social Media
What Anonymous Aggregated Data Is
We may organize certain of the information we collect, gather or otherwise receive, excluding certain data elements which can be used to identify individuals, for particular uses. Specifically, we may remove data elements, such as device identifier, e-mail address, or other PII as previously defined, and summarize or aggregate the remaining information in order to analyze web traffic trends, preferences and activity across GoWatchIt (“operational data”). The resulting operational data is no longer considered PII. This operational data may be published or shared by Plexus with various third-parties. If you do not consent to anonymous operational data being shared as described herein, your only remedy is to discontinue using GoWatchIt.
Your Opt-Out and “Do Not Track” Rights
Do Not Track is a voluntary program among Internet advertisers that is intended to give users the ability to opt-out of behavioral targeting and advertising. There are a few ways in which your computer may send a “do not track” signal to certain websites and online services you visit, including by disabling cookies. Plexus does not honor Do Not Track settings because we do not, at present, perform any meaningful behavioral targeting or behavioral advertising. We may, however, use the information we collect to proactively present content we believe may be of interest to you on GoWatchIt and via e-mail communications. To the extent we provide similar functionality on Third-Party Sites, with or without the involvement of additional service providers, we will revisit our policy with respect to Do Not Track. If you do not agree with Plexus’ policy not to honor Do Not Track, your only remedy is to immediately stop using GoWatchIt.
How and When We May Contact You
Any Notifications or ad hoc offers and promotions sent on behalf of our studio, distributor or other partners are considered Direct Messages and are clearly marked as messages from such partners. You can opt-out of receiving any e-mail communications from us by clicking the unsubscribe link included at the bottom of any e-mail we send you. If you are an Account User you may also opt-out of or reinstate receipt of any particular form of e-mail communication from us by updating your Preferences. Account Users may also suspend or reinstate email Notifications related to individual movies or TV shows via a toggle next to each title in their User Queues. Please note that we may also private label Notifications for certain GoWatchIt Partners. In such instances, Notifications relating to movies and TV shows added to personal User Queues, or for which alerts are otherwise set from the relevant Third-Party Site, will be stylized and branded for such Third-Party Site or GoWatchIt Partner, as applicable, but will include “Powered by GoWatchIt” attribution.
A Special Note About Kids
GoWatchIt.com is a general audience website that is not directed to children. We are committed to protecting children's privacy on the Internet. In accordance with the Children’s Online Privacy Protection Act (COPPA), Plexus does not knowingly collect personally identifiable information from anyone under 13 years of age. Plexus is not responsible for independently verifying the age of each of its users. Should you, as a user’s parent or legal guardian, become aware that a user who is under the age of 13 has provided Plexus with PII, please notify us immediately by e-mail at firstname.lastname@example.org or by mail at Plexus Entertainment, ATTN: GoWatchIt Privacy Department, 14 Murray Street, #103, New York, NY 10007. Plexus will make reasonable attempts to verify the information provided to us by the parent or guardian is accurate, and if it is determined the user is under the age of 13 the Account will be disabled and any gathered information will be deleted from our records.
How We Protect Your Information
Plexus takes reasonable administrative and electronic measures designed to safeguard and protect your PII from accidental loss or unauthorized access, disclosure, or use. This may include using technologies such as Secure Sockets Layer (SSL) and may include one or more firewalls designed to block access from outside our network. Information we collect may be stored or processed on computers in any country where we do business. Although Plexus strives to protect your PII and privacy, no security method or firewall can be guaranteed to protect information from hackers or human error, and we therefore expressly disclaim responsibility and/or liability for the loss, theft, destruction or inadvertent disclosure of your PII. In the unfortunate event that your PII is compromised, we may notify you by e-mail, at the last e-mail address you have provided to us, in the most expedient time reasonable under the circumstances and as required under law. Delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the GoWatchIt system, as well as at the legitimate request of law enforcement should it be determined that such notification would impede a criminal investigation.
How You Can Access or Correct Your Information
If you are an Account User, you can log-in to your Account at any time to see what personally identifiable information you have provided to us in your Preferences. You may update such information at any time. If you have questions about your information, feel free to e-mail us at email@example.com or contact us by mail at Plexus Entertainment, ATTN: GoWatchIt Privacy Department, 14 Murray Street, #103 New York, NY 10007. We will take reasonable efforts to respond in a timely manner.
Terminating Your Account
You may terminate your Account at any time by sending an email to firstname.lastname@example.org with “Cancel Account” in the subject line. Following termination, with the possible exception of requested text Notifications, you will not receive any further communications from us. Please allow 48 hours for termination to take effect. Please also unlink GoWatchIt from your social media accounts. Any user without an Account who has set alerts to receive Notifications for one or more movies or TV shows will be deemed to have deactivated their relationship with us if they have not set any alerts to receive Notifications for a period of twelve months.
It is Plexus policy to retain your PII for one year after your Account has been canceled or deactivated. This enables you to re-activate your account without losing your Preferences and other information relating to movies and TV shows. In accordance with the law, we may retain anonymous data perpetually.
Please note that Accounts remain active unless affirmatively terminated by the user. Continued use of GoWatchIt constitutes permission to continue gathering, aggregating, storing and sharing your PII and other information as described herein.
How to Contact Us with Questions or Concerns
CALIFORNIA RESIDENTS: If you are a California resident, you have the right to receive: (i) information identifying any third-party company(ies) to whom we may have disclosed, within the past year, PII for that company's direct marketing purposes; and (ii) a description of the categories of PII disclosed. To obtain such information, please e-mail your request to privacy@gowatchIt.com or mail your request to Plexus Entertainment, ATTN: GoWatchIt Privacy Department, 14 Murray Street, #103 New York, NY 10007.
INTERNATIONAL USERS: GoWatchIt is an online video service based in the United States, with our servers and offices headquartered in the United States. Please be aware that information you provide to us or that we obtain as a result of your use of GoWatchIt may be processed and transferred to, and be subject to the laws of, the United States. The privacy and data protection laws in the United States may not be equivalent to similar laws in your country of residence. By using GoWatchIt, or by providing us with your PII, you consent to the collection, transfer, storage, and processing of information to and within the Untied States. If we detect IP addresses located in a country outside the United States, we reserve the right to deny access to any and all of our services.